Hair & Beauty Australia
Digital Rebrand
Social Media Management
Social Media Strategy & Design Direction
Website Design & Development
About Hair & Beauty Australia (HABA)
HABA is a not-for-profit, federally registered industrial association representing salon owners in the hair and beauty industry.
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HABA supports salon owners by offering individually tailored workplace relations advice, guidance and best business practice tools to ensure salons are compliant and acting in a way that will not leave you open to litigation and claims.
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They have their fingers firmly on the pulse and will lobby government at a local, state and Federal level when necessary to promote the hair and beauty industry and have industry voices heard.
The Outcome
The curation of the assets we have developed for HABA not only elevate the brand and provide a level of sophistication required to compete in the noisy social media and overall digital arena, but they also allow for the delineation between target audience segments and the prescribed content pillars outlined in their social media strategy.
When approaching the design direction, it was important to create a “wardrobe” of graphics, each having their own identity and style, but when shown together feel part of a wider family.
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The strategy uncovered a number of key message areas and target audience segments that need to be addressed clearly and consistently. Giving each their own unique look made them more easily identifiable across digital channels.
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The digital presence of HABA is now more consistent across all social media platforms and will be soon followed by a brand new website.
