Social media can be a beast! A lot of effort can be spent on creating a post with your key messages carefully curated, your imagery stunning and your branding clear, for your audience to appreciate . . .and just scroll on by . . .
We don’t want to diminish the value of consistently posting on social media - brand recognition is paramount and social media is a fantastic place to reach your audience. However studies have shown that a multi-faceted approach to your marketing yields greater results!
Let us introduce you to one of our most prolific services, The Marketing Master Plan!
We’re driven by results that matter to your business. It’s why we are passionate about a holistic marketing approach with our clients' unique marketing goals in mind. Popularly called “integrated marketing communications” or “IMC” our Marketing Master Plan allows us to comprehensively plan our clients' marketing approach to cut through the noise of their competitors and build an authentic and long-lasting relationship with their audience.
So how does it work?
The premise of integrated marketing communications is not new, but in our modern marketing age with SO many avenues for advertising, it’s an approach that has become extremely valuable.
Integrated Marketing Communications is all about synergy – the art of harmonising diverse marketing channels to create a unified and consistent brand message.
Whether it's social media, email campaigns, SEO, public relations, or traditional advertising, an integrated approach ensures that every piece of the marketing puzzle fits seamlessly together, reinforcing the brand identity and message.
We understand that small businesses often operate with limited resources, making every marketing dollar count. We’ve designed our Marketing Master Plan with small business resources and time constraints in mind to ensure that each marketing approach contributes strategically to the overall marketing goals. It's not about spreading the budget thin across numerous platforms; it's about smart allocation and maximising impact where it matters most.
The Marketing Master Plan is designed to foster consistency in messaging, visuals, and tone across all communication channels which work together to builds a sense of reliability and professionalism. We are HUGE advocates for professional branding and a carefully thought out marketing approach because we understand the impact a brand can have when there is well designed synergy in a brand identity.
With our Marketing Master Plan, your business can curate a brand identity that is recognised across many ‘touch points’. IMC operates on the principle of 'reach and frequency,' emphasising the importance of reaching a broad audience and doing so repeatedly. Small businesses may not have the resources for a massive one-time marketing blitz, but through the integration of various channels, they can achieve sustained visibility and brand ‘recall’ (the art of being easily recognised and remembered).
Further, an integrated marketing approach allows us to be more agile in how we adapt to and evolve with marketing trends that may affect your business. Having a flexible framework that allows for the seamless integration of new marketing approaches or the ability to reset approaches that are not serving the business' current goals, integrated marketing campaigns ensure that businesses stay relevant and effective.
And to touch on effectiveness . . . a proven advantage of our Marketing Master Plan is the ability to measure the effectiveness of each channel and adjust strategies accordingly. We thoroughly review clients' marketing goals and brand recognition analytics every quarter to better understand which channels are most effective in reaching a brand’s target audience. This not only ensures a better return on investment but also allows for continuous improvement and refinement of marketing strategies over time.
In the challenging landscape of business, where the curation of your brand design in partnership with a cleverly orchestrated marketing plan is paramount to your success, our Marketing Master Plan promises a cohesive partnership of strategy and efficiency from a toolbox carefully curated with your unique selling points in mind. It’s not just a marketing strategy; it's a #masterplan to sustainable growth and success for businesses ready to make a big impact.
Ready to drive results that matter to your business?
If you want to talk to us about implementing a Marketing Masterplan for your business, contact us today: www.rubyonyx.com.au/contact
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